Early in 2020 President Mitch Weinstein had a vision for a fund dedicated to First Responders killed in the line of duty. After putting some thoughts together the Lakeland, Florida native drafted an email describing his ideas. Unbeknown to him that very same morning Police Officer Paul Dunn, a Marine Veteran and member of the Lakeland Police Department, was involved in an on-duty motorcycle accident and passed away from his injuries.
Unfortunately this is far too common in the First Responder and Military community. It is estimated that 250–300 are killed in the line of duty every single year.
Fallen First Reserve is a special fund that helps pay financial expenses related to the passing of a first responder. Your contribution helps honor the heroes who have made the ultimate sacrifice to keep the public safe. Our goal is to provide financial support immediately upon the passing of a first responder.
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As a self-proclaimed Army Brat, Jessica is very supportive of our military and their families. Born in Fort Hood, Texas, she spent most her childhood outside the gates of Fort Rucker in Ozark, Alabama, home of Army Aviation, where her father retired after proudly serving for 21 years as a CW4, Army Master Aviator Flight Instructor. With strong ties to the military, Jessica’s grandfather served as an Army medic in the Korean War and her brother attended the United State Military Academy, West Point. During her adolescent years, Jessica served as the battalion commander for her Army JROTC unit and was a member of her varsity rifle team where she became a qualified expert marksman. During this time, she was selected to attend a prestigious leadership conference hosted by the Military Order of World Wars. She later went onto serve as a staff member where she planned, coordinated and executed multi-day patriotic leadership conference for our nation’s youth in both Tallahassee, Florida and Huntsville, Alabama. Through her efforts, she is the proud recipient of the Silver Patrick Henry Award for Patriotism and a lifetime member of the Military Order of World Wars.
Jessica currently serves as the Senior Vice President of Marketing & Branding for Acentria Insurance, where she primarily focuses on brand management, sales driven and client facing multi-faceted marketing campaigns, community involvement and corporate led events. With over 18 years of marketing experience, Jessica utilizes the latest trends and technology to assist team members with continually growing their books of business. In addition, her efforts keep her organization at the forefront of not only clients, but also the insurance industry itself. As an integral member of the Executive Leadership team, Jessica’s innovative efforts further build and continue the foundation of Acentria’s positive corporate culture. She has been nationally recognized for her efforts and was names as an Elite Woman in the Insurance Industry by Insurance Business America.
Before joining Acentria Insurance, Jessica worked for national non-profit organizations, such as the American Heart Association and Boys & Girls Clubs. Having a passion for giving back to the community, she launched the #AcentriaCares program which empowers and engages team members to participate and make a difference in the communities in which they serve. Since inception, #AcentriaCares has assisted with giving over $1.5 million back in crucial dollars to further support the missions of several local, regional and national non-profits.
Jessica received a Bachelor’s Degree in Broadcast Journalism and Communications from Troy State University. As a self-proclaimed Army Brat, she is very supportive of our military. She is a life-long member of the Military Order of World Wars and was awarded the Silver Patrick Henry for Patriotism. In her free time, Jessica enjoys spending time boating, deep sea fishing and being outdoors with her two daughters, Madison and Taylor.
Steve began his career as an entry-level associate at a large retail chain, while attending NYIT on a football scholarship. Later, he graduated from SUNY (State University of New York) Empire State, with a degree in business. He left that first billion dollar company, 17 years later as their Vice President of Operations. Since then he has held positions such as VP of Logistics, EVP, COO, President and CEO. For the last 20 years, Steve has maintained a home in Florida, but taken on leadership roles in troubled companies in Chicago, Richmond, Atlanta, LA and upstate New York. Steve was hired in January of 2019 to merge and lead the Boys & Girls Clubs of Polk County, where he just completed his second year as President and CEO.
David A. Miller is a shareholder in the law firm of Peterson & Myers, P.A. and serves as the firm’s President and Chief Executive Officer. David’s transactional practice includes the areas of agriculture law; education law; real estate law; business law; banking and finance; corporate governance; mergers and acquisitions; and office, retail, and mixed use lease transactions. Representative clients include national and regional banks; commercial and residential real estate developers; commercial warehouse owners and developers; agricultural companies; and colleges, universities, charter and private schools.
Michael is a certified public accountant with a wide range of experience in areas such as Assurance, Taxation, Entity Formation, Business Structuring, Offers-In-Compromise, and Internal Controls. He provides significant tax consulting and compliance services for clients in various industries including private companies with local, national, and international operations. He is a current member of the American Institute of Certified Public Accountants. Prior to becoming a CPA Mr. LaLuna graduated from New York Institute of Technology with a Bachelor of Science in Accounting and subsequently spent 3 years playing professional baseball for various teams including the Detroit Tiger’s organization.
Ashton brings extensive experience in enhancing operations, strategic marketing, and organizational design and development. She also brings experience in military family relations as an active-duty Marine Corps spouse of 14 years. As the Director of Operations she has a relentless focus on process efficiencies while also building a culture of mutual respect and engagement.
Additionally, she is the creator of a successful military lifestyle digital planning mobile app, Organized Chaos. The app was created for military families to organize and streamline their chaotic lives. She also serves as a Command Team Advisor with the 2nd Marine Logistics Group, Combat Logistics Regiment 2, and Combat Logistics Battalion 6 where she advises the Commanding Officer on all matters pertaining to family readiness and development.
In 2020 she received recognition from Armed Forces Insurance as the Military Spouse of the Year—U.S. Merchant Marine Academy for her work and advocacy for military families.
She holds a Bachelor of Science degree in Business Management and an MBA degree from Liberty University.
With law enforcement as the foundation of his life and career, Mitch joined the Dade County Public Safety Department in 1973 as a Public Safety Officer at 20 years old. Along the way, earning his Emergency Medical Technician certification, Mitch retired from his full-time law enforcement career as a Sergeant with the Plantation Police Department in 1981. His passion to serve his community continued for 10 more years as a reserve officer for both the Broward and Polk County Sheriff’s Departments while beginning his business career.
A business career spanning almost 40 years, Mitch has extensive experience in launching two highly successful entrepreneurial ventures in managed care and insurance brokerage. His most cherished experience during his business career is working with the Boys and Girls Club of Polk County. As a B&G Board Member for more than 15 years, Past President, and Board Member of the Year for the State of Florida, his strong charitable background has helped lay he groundwork for the Fallen First Reserve.
As an active first responder, Robert Garland has seen firsthand the hardships that the brave men and women who serve their communities face both on and off duty. As CEO and Founder of Fund the First, his sole mission is to provide a trustworthy platform where fellow first responders, members of the military and their families can get financial support in times of need. That mission stands true to assisting families that have endured tragedies through line of duty deaths. As the Chairman of this non-profit organization, Robert will continue to provide our nation’s heroes families with the support they deserve.
The inspiration for Fund the First came when Robert set out to help his superior officer who was facing mounting medical expenses related to his daughter’s rare illness. As he researched the best ways to raise money, he realized his brothers and sisters in blue were skeptical of existing crowdfunding sites. It was then, Robert made the decision to build a better platform that all first responders and military can trust.
In 2017, with a passion for entrepreneurship and a tenacious will to help those in need, Robert built his organization from the ground up. In July, 2020, after three years of development, Robert and the co-founding team formally launched what has quickly become the nation’s leading crowdfunding platform for first responders and military!
Beyond Fund the First, Robert is a decorated Detective with the New York City Police Department where he specializes in complex investigations. During his 12 years in law enforcement, Robert has worked in various roles and the NYPD’s Narcotics Division which included various joint interagency operations with the Department of Homeland Security and the Drug Enforcement Administration. Well respected in his field, Robert also serves as an expert witness to the Office of Special Narcotics New York.
Prior to his career in law enforcement, philanthropic and entrepreneurial endeavors, Robert attended New York Institute of Technology where he majored in behavioral sciences and played outfield for their Division I baseball program. When he’s not protecting and serving the people of the five boroughs, or helping first responders and military personnel in need, Robert can be found spending time with his wife and three young children. Massapequa raised, Robert continues to be a fixture in the local community as a volunteer baseball coach and Director of Technology for Massapequa Coast Little League. Robert also serves as a podcast host on Heroes First Podcast.